: Dyplomacja publiczna () by Beata (red.) Ociepka and a great selection of similar New, Used and Collectible Books available. Title, Miękka siła i dyplomacja publiczna Polski. Author, Beata Ociepka. Publisher , Scholar, ISBN, , Length, pages. 1 B. Ociepka, Komunikowanie międzynarodowe, Wrocław , p. . 8 B. Ociepka, Dyplomacja publiczna jako forma komunikowania międzynarodowego, [in:].

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The paper has the objective to present public diplomacy as a discipline requiring interdisciplinary approach.

At the current stage of development of the discipline, the approach rooted in the theory of international relations is dominating. The dypllomacja suggests inclusion of the tools used for the analysis of political communication into the body of research on new public diplomacy.

Therefore, there is nothing more as an aggregate of paradigms and tools of two disciplines ocieppka at the moment. Public diplomacy was defined in the paper as a symmetrical form of international, political communication targeted at foreign public opinion in order to facilitate the achievement of the goals of state abroad.


The new public diplomacy acknowledges non state organizations as actors of international relations and adjusts to the logic of globalization. New public diplomacy should not be equalized with political propaganda.

Miękka siła i dyplomacja publiczna Polski – Beata Ociepka – Google Books

Marketizing National Identities in the New Europe, ed. Kaneva, Routledge, London Lucas, Martinus Nijhoff Publishers, Leiden Handbook of Public Diplomacy, eds.

Taylor, Routledge, London The New Public Diplomacy. Soft Power in International Relations, ed.

Melissen, Palgrave McMillan, London The New Public Diplomacy: Melissen, Palgrave Macmillan, London E-mail do autora Logowanie jest wymagane. Abstrakt The paper has the objective to present public diplomacy as a discipline requiring interdisciplinary approach.

Bibliografia Branding Post-Communist Nations.